Hi, I'm Ngọc Ngà. You can call me Louise.

I'm a digital marketer

Experienced and Diligent Digital Marketer | Created Digital-First Cultures for Tech Startups

I have been passionate about IT since 2005 when I created my first HTML website and I have enjoyed developing a career in digital marketing ever since.

Happy Clients & Companies have cooperated with me from 2005.

Projects & Pet Projects have been carried out during my working years.

Years of Experience in digital marketing and e-commerce.

Awards & Bonuses for my dedication throughout the years.


Research & Strategy Planning100%
Team Building & Coaching90%
Website / App Content Management85%
Data / Analytics80%
CRM & Email Marketing80%
Digital PR75%
Social Media75%
SEO & SEM (Paid Advertising)70%
Affiliate & Business Development65%
Product Localization 60%


Strategic digital marketer with experience in consulting digital marketing strategy. Helped startups and SMEs achieve their online marketing goals by conducting market research, developing and implementing digital marketing plans, and measuring and reporting on performance.



  • Nationality: Vietnamese
  • Gender: Female
  • DOB: October 8, 1982

Languages & Education


  • Vietnamese: Mother Tongue
  • English: Advanced (IELTS 7.5 in 2008)
  • Chinese: Intermediate / A2-B1 (Speaking)


2000 – 2005

Foreign Trade University, HCMC, Vietnam

Bachelor Degree in Foreign Trade Economics

Professional Experience

Digital Marketing Consultant

May 2009 – present (13+ years)


  • Leveraging the power of AI and ChatGPT in digital marketing👏
  • Consulting digital marketing strategies for SMEs & startups that align with their business goal and customer needs
  • Reviewing scorecards regularly to adjust marketing actions accordingly
  • Coaching newbies in digital transformation and latest trends and tools in digital marketing
  • Showcasing pet projects on my personal website NgocNga.net

Product Go-To-Market Team Leader

Apr 2017 – May 2018 (1 year 2 months)

POPSww.com, HCMC, Vietnam

  • Identified untapped opportunities & buyer personas for developing mobile & smart TV apps
  • Briefed and presented the app to both external & internal audiences
  • Established cross-branding activities in & outside the app
  • Proposed and kept within a marketing budget
  • Proposed P&L for mobile networks and within department

Digital Marketing Manager

Dec 2015 – Mar 2017 (1 year 4 months)

OtoS.vn, HCMC, Vietnam

  • Managed marketing process from strategy to execution
  • Tracked daily marketing activities, and supervised product development
  • Recruited, coached, and supervised marketing staff
  • Analyzed marketing effectiveness to support Product & Sales departments
  • Allocated and managed Marketing department cost

AVSoft Corp. (5 years 11 months)

Business Development Manager

Jul 2009 – Apr 2011 (1 year 10 months)

AVSoft Corp., HCMC, Vietnam

  • Developed and maintained affiliates & partners all over the world
  • Established and negotiated software bundling, localization, ESD & OEM agreements
  • Tracked conversion rates, and improved localized website system
  • Increased the company’s market share in existing markets, and expanded business to new markets
  • Recruited, coached, and supervised Business Development staff & localization collaborators

Acting Marketing Manager

Jan 2008 – Jun 2009 (1 year 6 months)

AVSoft Corp., HCMC, Vietnam

  • Developed digital marketing strategies, and transferred them into action plans & campaigns
  • Evaluated customer research, market conditions & competitor data
  • Improved the usability, design, content & conversion of the company website system
  • Recruited, coached, and supervised Brand Managers & Marketing staff
  • Reviewed new technologies to keep the company at the forefront of developments

Brand Manager for Music Morpher

Jan 2007 – Dec 2007 (12 months)

MusicMorpher.com, HCMC, Vietnam

  • Utilized the company website system to raise brand awareness
  • Supervised distribution of new products, email newsletters, press releases & articles
  • Supervised copywriters, designers, software & web developers, QA staff
  • Directed and coordinated Customer Service, Business Development, PR, R&D activities
  • Generated downloads, leads, and sales of Music Morpher product line

Online Copywriter

Jun 2005 – Dec 2006 (1 year 7 months)

Audio4fun.com, HCMC, Vietnam

  • Managed company website system’s layout & content
  • Planned and executed promotional campaigns of multiple audio & video software
  • Delivered content for email newsletters, press releases & articles
  • Tracked subscribers, software downloads & sales reports
  • Supervised designers & web developers


Partnership & Affiliate

Successfully cooperated with localization & ESD partners which increased sales by 16% - 28%.


Efficiently promoted software in computer magazine covers which increased downloads by 10%.


Effectively launched the new version of software which increased the organic software sales by up to 90%.

Product & Website

Profitably bundled toolbar in software and featured ads in websites which increased revenue up to 8-10%.


Ngọc Ngà

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