Experienced and Diligent Digital Marketer | Created Digital-First Cultures for Tech Startups
I have been passionate about IT since 2005 when I created my first HTML website and I have enjoyed developing a career in digital marketing ever since.
Happy Clients & Companies have cooperated with me from 2005.
Projects & Pet Projects have been carried out during my working years.
Years of Experience in digital marketing and e-commerce.
Awards & Bonuses for my dedication throughout the years.
Skills
Résumé
Strategic digital marketer with experience in consulting digital marketing strategy. Helped startups and SMEs achieve their online marketing goals by conducting market research, developing and implementing digital marketing plans, and measuring and reporting on performance.
Summary
NGUYỄN THỊ NGỌC NGÀ
- Nationality: Vietnamese
- Gender: Female
- DOB: October 8, 1982
Languages & Education
Languages
- Vietnamese: Mother Tongue
- English: Advanced (IELTS 7.5 in 2008)
- Chinese: Intermediate / A2-B1 (Speaking)
Education
2000 – 2005
Foreign Trade University, HCMC, Vietnam
Bachelor Degree in Foreign Trade Economics
Professional Experience
Digital Marketing Consultant
May 2009 – present (13+ years)
NgocNga.net
- Leveraging the power of AI and ChatGPT in digital marketing👏
- Consulting digital marketing strategies for SMEs & startups that align with their business goal and customer needs
- Reviewing scorecards regularly to adjust marketing actions accordingly
- Coaching newbies in digital transformation and latest trends and tools in digital marketing
- Showcasing pet projects on my personal website NgocNga.net
Product Go-To-Market Team Leader
Apr 2017 – May 2018 (1 year 2 months)
POPSww.com, HCMC, Vietnam
- Identified untapped opportunities & buyer personas for developing mobile & smart TV apps
- Briefed and presented the app to both external & internal audiences
- Established cross-branding activities in & outside the app
- Proposed and kept within a marketing budget
- Proposed P&L for mobile networks and within department
Digital Marketing Manager
Dec 2015 – Mar 2017 (1 year 4 months)
OtoS.vn, HCMC, Vietnam
- Managed marketing process from strategy to execution
- Tracked daily marketing activities, and supervised product development
- Recruited, coached, and supervised marketing staff
- Analyzed marketing effectiveness to support Product & Sales departments
- Allocated and managed Marketing department cost
AVSoft Corp. (5 years 11 months)
Business Development Manager
Jul 2009 – Apr 2011 (1 year 10 months)
AVSoft Corp., HCMC, Vietnam
- Developed and maintained affiliates & partners all over the world
- Established and negotiated software bundling, localization, ESD & OEM agreements
- Tracked conversion rates, and improved localized website system
- Increased the company’s market share in existing markets, and expanded business to new markets
- Recruited, coached, and supervised Business Development staff & localization collaborators
Acting Marketing Manager
Jan 2008 – Jun 2009 (1 year 6 months)
AVSoft Corp., HCMC, Vietnam
- Developed digital marketing strategies, and transferred them into action plans & campaigns
- Evaluated customer research, market conditions & competitor data
- Improved the usability, design, content & conversion of the company website system
- Recruited, coached, and supervised Brand Managers & Marketing staff
- Reviewed new technologies to keep the company at the forefront of developments
Brand Manager for Music Morpher
Jan 2007 – Dec 2007 (12 months)
MusicMorpher.com, HCMC, Vietnam
- Utilized the company website system to raise brand awareness
- Supervised distribution of new products, email newsletters, press releases & articles
- Supervised copywriters, designers, software & web developers, QA staff
- Directed and coordinated Customer Service, Business Development, PR, R&D activities
- Generated downloads, leads, and sales of Music Morpher product line
Online Copywriter
Jun 2005 – Dec 2006 (1 year 7 months)
Audio4fun.com, HCMC, Vietnam
- Managed company website system’s layout & content
- Planned and executed promotional campaigns of multiple audio & video software
- Delivered content for email newsletters, press releases & articles
- Tracked subscribers, software downloads & sales reports
- Supervised designers & web developers
Highlights
Partnership & Affiliate
Successfully cooperated with localization & ESD partners which increased sales by 16% - 28%.
Branding
Efficiently promoted software in computer magazine covers which increased downloads by 10%.
Marketing
Effectively launched the new version of software which increased the organic software sales by up to 90%.
Product & Website
Profitably bundled toolbar in software and featured ads in websites which increased revenue up to 8-10%.
Contact
Ngọc Ngà
Connect with me via social media below. If you'd like to contact me jobwise, please drop me an email.