15+ years of experience in Digital Marketing and E-Commerce
Since creating my first HTML website in 2005, I have had a lot of passion for IT and have been fortunate enough to have developed a digital marketing career over the years.
Happy Clients & Companies have cooperated with me from 2005.
Projects & Pet Projects have been carried out during my working years.
Years of Experience in digital marketing and e-commerce.
Awards & Bonuses for my dedication throughout the years.
Skills
Résumé
Diligent marketer with 15+ years of experience in building digital-first cultures at some tech startups
Summary
Nguyễn Thị Ngọc Ngà
- Nationality: Vietnamese
- Gender: Female
- DOB: October 8, 1982
Languages & Education
Languages
- Vietnamese: Mother Tongue
- English: Advanced (IELTS 7.5 in 2008)
- Chinese: Intermediate / A2-B1 (Speaking)
Education
2000 – 2005
Foreign Trade University, HCMC, Vietnam
Bachelor Degree in Foreign Trade Economics
Professional Experience
Digital Marketing Consultant / Freelancer
May 2009 – present (12+ years)
NgocNga.net
- Consulting digital marketing strategy for SMEs & startups
- Coaching digital marketing newbies
- Writing, translating, and editing content for English & Vietnamese websites
- Customizing self-hosted websites, and optimizing for e-commerce purpose
- Planning and executing pet projects on my personal website NgocNga.net
Product Go-To-Market Team Leader
Apr 2017 – May 2018 (1 year 2 months)
POPSww.com, HCMC, Vietnam
- Identified untapped opportunities & buyer personas for developing mobile & smart TV apps
- Briefed and presented the app to both external & internal audiences
- Established cross-branding activities in & outside the app
- Proposed and kept within a marketing budget
- Proposed P&L for mobile networks and within department
Digital Marketing Manager
Dec 2015 – Mar 2017 (1 year 4 months)
OtoS.vn, HCMC, Vietnam
- Managed marketing process from strategy to execution
- Tracked daily marketing activities, and supervised product development
- Recruited, coached, and supervised marketing staff
- Analyzed marketing effectiveness to support Product & Sales departments
- Allocated and managed Marketing department cost
AVSoft Corp. (5 years 11 months)
Business Development Manager
Jul 2009 – Apr 2011 (1 year 10 months)
AVSoft Corp., HCMC, Vietnam
- Developed and maintained affiliates & partners all over the world
- Established and negotiated software bundling, localization, ESD & OEM agreements
- Tracked conversion rates, and improved localized website system
- Increased the company’s market share in existing markets, and expanded business to new markets
- Recruited, coached, and supervised Business Development staff & localization collaborators
Acting Marketing Manager
Jan 2008 – Jun 2009 (1 year 6 months)
AVSoft Corp., HCMC, Vietnam
- Developed digital marketing strategies, and transferred them into action plans & campaigns
- Evaluated customer research, market conditions & competitor data
- Improved the usability, design, content & conversion of the company website system
- Recruited, coached, and supervised Brand Managers & Marketing staff
- Reviewed new technologies to keep the company at the forefront of developments
Brand Manager for Music Morpher
Jan 2007 – Dec 2007 (12 months)
MusicMorpher.com, HCMC, Vietnam
- Utilized the company website system to raise brand awareness
- Supervised distribution of new products, email newsletters, press releases & articles
- Supervised copywriters, designers, software & web developers, QA staff
- Directed and coordinated Customer Service, Business Development, PR, R&D activities
- Generated downloads, leads, and sales of Music Morpher product line
Online Copywriter
Jun 2005 – Dec 2006 (1 year 7 months)
Audio4fun.com, HCMC, Vietnam
- Managed company website system’s layout & content
- Planned and executed promotional campaigns of multiple audio & video software
- Delivered content for email newsletters, press releases & articles
- Tracked subscribers, software downloads & sales reports
- Supervised designers & web developers
Highlights
Partnership & Affiliate
Successfully cooperated with localization & ESD partners which increased sales by 16% - 28%.
Branding
Efficiently promoted software in computer magazine covers which increased downloads by 10%.
Marketing
Effectively launched the new version of software which increased the organic software sales by up to 90%.
Product & Website
Profitably bundled toolbar in software and featured ads in websites which increased revenue up to 8-10%.
Contact
Ngọc Ngà
Connect with me via social media below. If you'd like to contact me jobwise, please drop me an email.