Hi, I'm Ngà!

I am a digital marketer

15+ years of experience in Digital Marketing and E-Commerce

Since creating my first HTML website in 2005, I have had a lot of passion for IT and have been fortunate enough to have developed a digital marketing career over the years.

Happy Clients & Companies have cooperated with me from 2005.

Projects & Pet Projects have been carried out during my working years.

Years of Experience in digital marketing and e-commerce.

Awards & Bonuses for my dedication throughout the years.


Research & Strategy Planning100%
Team Coaching & Building90%
Website / App Content Management85%
Data / Analytics80%
CRM & Email Marketing80%
Digital PR75%
Social Media75%
SEO & SEM (Paid Advertising)70%
Affiliate & Business Development65%
Product Localization 60%


Diligent marketer with 15+ years of experience in building digital-first cultures at some tech startups


Nguyễn Thị Ngọc Ngà

  • Nationality: Vietnamese
  • Gender: Female
  • DOB: October 8, 1982

Languages & Education


  • Vietnamese: Mother Tongue
  • English: Advanced (IELTS 7.5 in 2008)
  • Chinese: Intermediate / A2-B1 (Speaking)


2000 – 2005

Foreign Trade University, HCMC, Vietnam

Bachelor Degree in Foreign Trade Economics

Professional Experience

Digital Marketing Consultant / Freelancer

May 2009 – present (12+ years)


  • Consulting digital marketing strategy for SMEs & startups
  • Coaching digital marketing newbies
  • Writing, translating, and editing content for English & Vietnamese websites
  • Customizing self-hosted websites, and optimizing for e-commerce purpose
  • Planning and executing pet projects on my personal website NgocNga.net

Product Go-To-Market Team Leader

Apr 2017 – May 2018 (1 year 2 months)

POPSww.com, HCMC, Vietnam

  • Identified untapped opportunities & buyer personas for developing mobile & smart TV apps
  • Briefed and presented the app to both external & internal audiences
  • Established cross-branding activities in & outside the app
  • Proposed and kept within a marketing budget
  • Proposed P&L for mobile networks and within department

Digital Marketing Manager

Dec 2015 – Mar 2017 (1 year 4 months)

OtoS.vn, HCMC, Vietnam

  • Managed marketing process from strategy to execution
  • Tracked daily marketing activities, and supervised product development
  • Recruited, coached, and supervised marketing staff
  • Analyzed marketing effectiveness to support Product & Sales departments
  • Allocated and managed Marketing department cost

AVSoft Corp. (5 years 11 months)

Business Development Manager

Jul 2009 – Apr 2011 (1 year 10 months)

AVSoft Corp., HCMC, Vietnam

  • Developed and maintained affiliates & partners all over the world
  • Established and negotiated software bundling, localization, ESD & OEM agreements
  • Tracked conversion rates, and improved localized website system
  • Increased the company’s market share in existing markets, and expanded business to new markets
  • Recruited, coached, and supervised Business Development staff & localization collaborators

Acting Marketing Manager

Jan 2008 – Jun 2009 (1 year 6 months)

AVSoft Corp., HCMC, Vietnam

  • Developed digital marketing strategies, and transferred them into action plans & campaigns
  • Evaluated customer research, market conditions & competitor data
  • Improved the usability, design, content & conversion of the company website system
  • Recruited, coached, and supervised Brand Managers & Marketing staff
  • Reviewed new technologies to keep the company at the forefront of developments

Brand Manager for Music Morpher

Jan 2007 – Dec 2007 (12 months)

MusicMorpher.com, HCMC, Vietnam

  • Utilized the company website system to raise brand awareness
  • Supervised distribution of new products, email newsletters, press releases & articles
  • Supervised copywriters, designers, software & web developers, QA staff
  • Directed and coordinated Customer Service, Business Development, PR, R&D activities
  • Generated downloads, leads, and sales of Music Morpher product line

Online Copywriter

Jun 2005 – Dec 2006 (1 year 7 months)

Audio4fun.com, HCMC, Vietnam

  • Managed company website system’s layout & content
  • Planned and executed promotional campaigns of multiple audio & video software
  • Delivered content for email newsletters, press releases & articles
  • Tracked subscribers, software downloads & sales reports
  • Supervised designers & web developers


Partnership & Affiliate

Successfully cooperated with localization & ESD partners which increased sales by 16% - 28%.


Efficiently promoted software in computer magazine covers which increased downloads by 10%.


Effectively launched the new version of software which increased the organic software sales by up to 90%.

Product & Website

Profitably bundled toolbar in software and featured ads in websites which increased revenue up to 8-10%.


Ngọc Ngà

Connect with me via social media below. If you'd like to contact me jobwise, please drop me an email.