Foreign Trade University
(2000 – 2005)
Major: Foreign Trade Economics
Degree: Bachelor of Economics
Vietnamese: Mother Tongue
English: Advanced (IELTS 7.5 in 2008)
Chinese: Intermediate – A2-B1

Louise Nguyễn (Thị Ngọc Ngà)

15+ years of experience in Digital Marketing and E-Commerce


WordPress + WooCommerce

Website Management + Analytics

Email Marketing

Copywriting + Content Editing

Paid Search + Display Advertising

Social Media Marketing



Affiliate Marketing

Business Development


Digital Marketing Consultant / Freelancer


May 2011 – present,

• Consulting digital marketing for companies and startups

• Coaching digital marketing newbies

• Delivering online advertising services

• Customizing self-hosted WordPress websites for e-commerce purpose

• Writing, translating and editing content for English and Vietnamese websites (news, e-commerce, recreational content).

Product Go-To-Market Team Leader

Apr 2017 – May 2018,

• Developed POPS Kids TV mobile and Smart TV app messages for the Vietnamese market

• Gained insight into customer use of the current app, untapped opportunities and buyer personas through interviews, surveys, focus groups and sales data

• Briefed and presented the app to both external and internal audiences

• Established and executed cross-branding activities in and outside the app

• Proposed and kept within a marketing budget

• Researched competitor offerings and reacted when appropriate

• Used market research data to determine product pricing

• Recruited and coached marketing executives.

Digital Marketing

Dec 2015 – Mar 2017,

• Developed digital marketing strategies and transferring them into action plans/marketing campaigns

• Executed daily marketing activities

• Recruited, coached, and supervised SEO, social media and marketing staff

• Analyzed marketing effectiveness; supported Product and Sales departments

• Allocated and managed Marketing department cost.

Digital Marketing

Jun 2005 – Apr 2011,

Business Development Manager at AVSoft Corp.

(Jul 2009 – Apr 2011)

• Developed and maintained affiliates and partners all over the world

• Established, negotiated and executed software bundling, localization, ESD, and OEM agreements

• Tracked conversion rates and improved localized website system

• Increased the company’s market share in existing markets and expanded business to new markets

• Recruited, coached, and supervised Business Development staff as well as localization collaborators.

Acting Marketing Manager at AVSoft Corp.

(Jan 2008 – Jun 2009)

• Developed online marketing strategies and transferred them into action plans/marketing campaigns

• Evaluated customer research, market conditions and competitor data

• Improved the usability, design, content and conversion of the company website system

• Recruited, coached, and supervised Marketing staff

• Reviewed new technologies to keep the company at the forefront of developments in digital marketing.

Brand Manager at AVSoft Corp.

(Jan 2007 – Dec 2007)

• Utilized the company website system to raise brand awareness

• Supervised distribution of new products, email newsletters, press releases and articles

• Supervised copywriters, designers, software and web developers, QA staff

• Directed and coordinated customer service, affiliation, PR and R&D activities

• Generated downloads, leads, and sales of Music Morpher product line.

Online Copywriter at AVSoft Corp.

( Jun 2005 – Dec 2006)

• Managed company website layout and content

• Planned and executed promotional programs

• Delivered content for email newsletters, press releases and articles

• Tracked subscribers, software downloads and sales reports

• Supervised designers and web developers.